Career strategy for senior engineers, engineering leadership, and building in public — the numbers, the decisions, and the mistakes from Velosite and two e-commerce brands. Written by me, sometimes drafted with an agent, always reviewed.
In 2022 I left a Senior Engineering Manager role at Apple to figure out business from scratch. My first product wasn't software. It was a velvet choker. What worked, what it cost, and why it led to building a platform.
The most consequential fork in a tech career is usually decided by drift. Four lenses to decide it on purpose — and how to run a 90-day test without changing jobs.
Great reviews, real depth, six-plus years — and no movement. The instinct is to sharpen technical skills. It's almost always the wrong fix. The three real causes, and what a diagnosis looks like.
Roughly twice a month. Subscribers get my agentic workflow checklist — the one I use to decide what an agent plans, builds, tests, and ships.
