Twenty years of shipping — for Apple, for millions of customers, and now for myself. Programming since 10, Hyderabad since 2018, building in public since 2022.
I've been programming since I was 10. It never felt like a career choice — it was just the thing I couldn't stop doing. That pull took me from Vadodara to a Computer Science degree at The National Institute of Engineering, Mysore, and then straight into the deep end of Silicon Valley.
My first stint at Apple was as a consultant, integrating Apple's EDI systems with hundreds of global supply partners — right as the iPod exploded and the iPhone arrived. When your systems sit between Apple and its supply chain during the biggest product ramp in history, you learn what “scale” and “reliability” actually mean. Not from books. From pagers.
After leading web application development at Shutterfly, I returned to Apple — this time on the Identity team. I started as a senior engineer building appleid.apple.com, became an Engineering Manager, and then moved to India as a Senior Engineering Manager to build Apple's India Identity engineering team from zero to twenty engineers. We shipped sign-in, account management, and device provisioning used by hundreds of millions of people. I also learned the part of engineering they don't teach: growing engineers into leaders, navigating org complexity, and making decisions that hold up across time zones and years.
In 2022 I left Apple to build my own things. I founded Stackable Creations Pvt Ltd and did something engineers aren't supposed to do: I started a physical products business. Today the company runs two e-commerce brands — Stackable Creations and Swogue — doing over $250k a year across the US, UK, Canada, Mexico, and Australia. I learned product selection, marketplace advertising, logistics, and brand-building the hard way. Now I'm applying all of it to build Velosite, a storefront platform — in public, with AI agents in the loop every day, sharing everything as I go.
Along the way I noticed something: most senior career stalls aren't technical. They're positioning problems and decision paralysis. I've sat on both sides of the table — as the engineer wondering why the next level wasn't coming, and as the hiring manager deciding who gets it. I help senior engineers see their situation clearly so they can act with confidence.
I live in Hyderabad, India. I speak English, Hindi, and Kannada. On any given week you'll find me shipping code, reviewing a mentee's promotion packet, or staring at Amazon search-term data trying to guess what jewellery America wants next summer.
Three ways to work with me: the AI Agents Skill-Up, the Career Diagnostic, or a consulting conversation.
